I always had equal interest in both communication- strategy, and design. During my study, but also during the various functions I had in the past. In other words, I like to think, but I also very much enjoy “to do”. An impossible option, as was claimed by my superiors during my first internship at an online content agency. It was stated that I would have to choose between the two. Now, about ten years later, I still did not choose either one. Consequently, my decision remained simply both, because I learned that it is in fact rather beneficial to be both knowledgeable and technical at the same time. Both for me personally, as for a creative agency such as ‘Parafrase’.

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